India’s own eco-label Beach Environment & Aesthetics Management Services (BEAMS)
✓Ministry: Ministry of Environment, Forest and Climate Change (MoEFCC).
✓The flag #IAMSAVINGMYBEACH was e-hoisted simultaneously at the eight beaches recently recognized as blue flag beaches.
(1) To reduce pollution in coastal waters;
(2) To promote sustainable development of beach facilities;
(3) To protect & conserve coastal ecosystems & natural resources.
✓BEAMS (Beach Environment & Aesthetics Management Services) is a highly acclaimed program under MoEFCC’s ICZM (Integrated Coastal Zone Management) project.
✓The program will ensure sustainable development of coastal regions.
✓This program promotes beach recreation in absolute harmony with nature.