√With a view to create awareness among the consumers of fossil fuels, ‘SAKSHAM’, a month long campaign, was recently launched.
√Launched by: Petroleum Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas
√The campaign shall highlight the adverse health and environmental impacts of increasing carbon footprints.
√‘SAKSHAM’s idea is to convince consumers to switch to cleaner fuels and bring in behavioural change to use fossil fuel intelligently.
√The key drivers include:
(1) Moving towards a gas-based economy;
(2) Cleaner use of fossil fuels; (3) Greater reliance on domestic sources to drive bio-fuels;
(4) Achieving renewable targets with the set deadlines;
(5) Increased use of electric vehicles to decarbonize mobility; (6) Increased use of cleaner fuels like Hydrogen; (7) Digital innovation across all energy systems.
?focus area for prelims 2021:
Aim of the campaign